User Generated Content

User Generated Content. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself. User generated content is essentially any content created by unpaid contributors.

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User-generated content has the potential to impact a number of key performance metrics — but, both positively and negatively. User-generated content is the equivalent of a personal referral, vouching for a product or service without being paid for it. Compare this to Coca-Cola's recent " Share a Coke " campaign, and you can see the difference.

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User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. The simplest definition is content created and shared by an individual — independent of any brand. Therefore, working user generated content into your overall marketing strategy is essential to add value to your brand and spread awareness of your products and services.

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