Marketing Plan

Marketing Plan. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals. Typically, a marketing plan includes: An overview of your business's marketing and advertising goals.

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It's written for a specific period of time and explains both your current situation and your future plans.

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Marketing Plan Definition A marketing plan is a document that details how you're going to execute your strategy. A marketing plan is a roadmap for introducing and delivering your product or service to potential customers. A lot of formal marketing plans are developed for an organization's next operational year but there are also other kinds of this document that are utilized in shorter time.

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