Customer Retention

Customer Retention. Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. Customer retention strategies enable you to both provide and extract more value from your existing customer base.

What Is Customer Retention + 16 Proven Retention Strategies (Jimmy Marsh)

Retaining existing customers is fundamental for a business's short-term and long-term success, making customer retention a key KPI. Customer retention is a term coined recently used to refer to the activities and actions that organizations and companies take to reduce customer "evaporation" - the number of customers abandonment after each touchpoint. Customer retention programs are strategies put into place by a SaaS company to help reduce churn.

Customer retention is the act of keeping existing customers engaged with a brand so that they return to do business with the brand again and again.

Customer retention programs are strategies put into place by a SaaS company to help reduce churn.

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So before you go all-in on tactics designed to get new prospects into your sales pipeline, consider using. These activities start from the very first interaction prospective customers have with your organisation and continue throughout the entire relationship. Your business may excel at attracting new customers, but if they're ready to leave shortly after being introduced, that's a significant problem.

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